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just for you

OUR COLLECTION

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our products

FRESH DROPS

BBF Flex Fit BBF Flex Fit
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Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
BBF Moonlight Satin - Luxe Collection BBF Moonlight Satin - Luxe Collection
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Compare Quickshop Midnight Black: Power never goes out of style
BBF BBF Moonlight Satin - Luxe Collection
Rs. 1,045.00 Rs. 1,230.00 -15%
Wedding Glow Set Wedding Glow Set
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Compare Quickshop Bridal Lace | Honeymoon Ready | Non Padded
BBF Wedding Glow Set
Rs. 849.00 Rs. 999.00 -15%
BBF Blush Lace Set BBF Blush Lace Set
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Compare Quickshop Soft prints. Gentle lace. Everyday romance.
BBF BBF Blush Lace Set
Rs. 892.00 Rs. 1,050.00 -15%
Yoga se hoga

 Yoga se hoga


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Compare Quickshop BBF Unfiltered Series

BBF TEES Yoga se hoga


Rs. 699.00 Rs. 995.00 -29%
BBF Moonlight Satin - Luxe Collection BBF Moonlight Satin - Luxe Collection
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Compare Quickshop Ruby Red: Bold nights. Soft comfort.
BBF BBF Moonlight Satin - Luxe Collection
Rs. 1,045.00 Rs. 1,230.00 -15%
BBF Flex Fit BBF Flex Fit
Add to Cart
Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
Wild Bae Bra Wild Bae Bra
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Compare Quickshop Honeymoon Ready | Wired Padded Support
BBF Wild Bae Bra
Rs. 1,037.00 Rs. 1,220.00 -15%
BBF Moonlight Satin - Luxe Collection BBF Moonlight Satin - Luxe Collection
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Compare Quickshop Classic Nude: Your everyday luxury
BBF BBF Moonlight Satin - Luxe Collection
Rs. 1,045.00 Rs. 1,230.00 -15%
BBF Flex Fit BBF Flex Fit
Add to Cart
Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
our products

HOT RIGHT NOW

Let’s stick with each other Let’s stick with each other
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Compare Quickshop BBF Love Vibes Series
BBF TEES Let’s stick with each other
Rs. 699.00 Rs. 1,130.00 -38%
Wedding Glow Push-Up Bra Wedding Glow Push-Up Bra
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Compare Quickshop Bridal Lace | Honeymoon Ready | Wired Padded Support
BBF Wedding Glow Push-Up Bra
Rs. 1,037.00 Rs. 1,220.00 -15%
BBF Moonlight Satin - Luxe Collection BBF Moonlight Satin - Luxe Collection
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Compare Quickshop Classic Nude: Your everyday luxury
BBF BBF Moonlight Satin - Luxe Collection
Rs. 1,045.00 Rs. 1,230.00 -15%

BRAS FOR BAEFIKRES

Woman wearing a pink bra and white shorts against a beige background Beige bra on a light purple background
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Compare Quickshop Support that feels like second skin non-padded bra
BBF Elara Comfort Series
Rs. 529.00 Rs. 1,059.00 -50%
Wild Bae Bra Wild Bae Bra
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Compare Quickshop Honeymoon Ready | Wired Padded Support
BBF Wild Bae Bra
Rs. 1,037.00 Rs. 1,220.00 -15%
Wedding Glow Push-Up Bra Wedding Glow Push-Up Bra
Add to Cart
Compare Quickshop Bridal Lace | Honeymoon Ready | Wired Padded Support
BBF Wedding Glow Push-Up Bra
Rs. 1,037.00 Rs. 1,220.00 -15%

PEAK CHIC PANTIES

Woman wearing a white t-shirt and patterned high-waisted shorts standing on a beach. Pack of 3- Print Passion Super Comfy Mid Waist Panty - Bold And Bae Fashion
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Compare Quickshop Add a touch of charm to your everyday essentials with our Print Passion...
BBF Bae-Wear Essentials pack of 3
Rs. 454.00 Rs. 908.00 -50%
Soft Affair Set pack of 2 White and black underwear on a beige surface with lavender flowers.
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Compare Quickshop Bikini-Cut Panties
BBF Soft Affair Set pack of 2
Rs. 349.00 Rs. 699.00 -50%
This image features a model showcasing the Sassy Shorty Full Coverage Mid Waist Panty in a skin tone color. The panty is designed to provide full coverage and is made from a breathable fabric blend of polyamide and spandex, ensuring both comfort and flexibility. Woman wearing a brown bra and white shorts on a plain background
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Compare Quickshop Full Coverage Cotton Spandex Boyshort
BBF BBF Ease Shorts
Rs. 179.00 Rs. 359.00 -50%
Woman wearing a red underwear and white tank top in a bedroom setting Three pairs of colorful printed underwear with a pattern on a light gray background
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Compare Quickshop Feel Good Every DaySlip into effortless comfort with this set of three...
BBF Bold Comfort Set pack of 3
Rs. 454.00 Rs. 908.00 -50%
Soft Affair Set pack of 2 Yellow and white underwear with sunflowers and a cup of coffee on a beige surface
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Compare Quickshop Bikini-Cut Panties
BBF Soft Affair Set pack of 2
Rs. 349.00 Rs. 699.00 -50%
Woman wearing a brown tank top and purple floral underwear in a home setting. Three pairs of floral-patterned underwear in purple, green, and brown on a light purple background.
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Compare Quickshop Stay comfortable and stylish every day with this pack of 3 mid-waist...
BBF Bold Comfort Set pack of 3
Rs. 454.00 Rs. 908.00 -50%
Woman wearing a black sports bra and shorts set on a light gray background Woman wearing a black athletic outfit on a light gray background
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Compare Quickshop Achieve a streamlined silhouette for your body with high-waist shapewear that contours...
BBF Curve Contour Shapewear
Rs. 240.00 Rs. 1,264.00 -81%
Soft Affair bikini cut panties Black bloomers on a beige surface with white flowers and a motivational card.
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Compare Quickshop Stay sleek, stay confident. This bikini-cut panty blends soft, breathable cotton with...
BBF Soft Affair bikini cut panties
Rs. 194.00 Rs. 389.00 -50%
Woman wearing green patterned underwear in a living room setting. Three pairs of patterned underwear in orange, purple, and green on a light gray background.
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Compare Quickshop Stay Comfy, Stay StylishEnjoy everyday ease with this pack of three mid-rise...
BBF Bold Comfort Set pack of 3
Rs. 454.00 Rs. 908.00 -50%
Soft Affair bikini cut panties Yellow underwear with a cup of coffee and sunflowers on a white surface
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Compare Quickshop Stay sleek, stay confident. This bikini-cut panty blends soft, breathable cotton with...
BBF Soft Affair bikini cut panties
Rs. 194.00 Rs. 389.00 -50%

SLAY, THEN SWEAT

BBF Flex Fit BBF Flex Fit
Add to Cart
Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
BBF Flex Fit BBF Flex Fit
Add to Cart
Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
BBF Flex Fit BBF Flex Fit
Add to Cart
Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
BBF Flex Fit BBF Flex Fit
Add to Cart
Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
BBF Flex Fit BBF Flex Fit
Add to Cart
Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
BBF Flex Fit BBF Flex Fit
Add to Cart
Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
BBF Flex Fit BBF Flex Fit
Add to Cart
Compare Quickshop Stay stylish and supported even during tough workout regimes with our full-coverage...
BBF BBF Flex Fit
Rs. 888.00 Rs. 1,045.00 -15%
Woman in grey athletic wear stretching in a park Woman in grey athletic wear stretching in a park
Add to Cart
Compare Quickshop Your fit. Your power.
BBF Bae Active Co-ord Set
Rs. 474.00 Rs. 2,499.00 -81%
Woman in pink athletic wear posing in a gym setting Woman in pink athletic wear holding a dumbbell in a gym setting
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Compare Quickshop Your fit. Your power.
BBF Bae Active Co-ord Set
Rs. 474.00 Rs. 2,499.00 -81%

CO-ORDS TAKEOVER

Wedding Glow Set Wedding Glow Set
Add to Cart
Compare Quickshop Bridal Lace | Honeymoon Ready | Non Padded
BBF Wedding Glow Set
Rs. 849.00 Rs. 999.00 -15%
BBF Blush Lace Set BBF Blush Lace Set
Add to Cart
Compare Quickshop Soft prints. Gentle lace. Everyday romance.
BBF BBF Blush Lace Set
Rs. 892.00 Rs. 1,050.00 -15%
Wedding Glow Set Wedding Glow Set
Add to Cart
Compare Quickshop Bridal Lace | Honeymoon Ready | Non Padded
BBF Wedding Glow Set
Rs. 849.00 Rs. 999.00 -15%
BBF Blush Lace Set BBF Blush Lace Set
Add to Cart
Compare Quickshop Soft prints. Gentle lace. Everyday romance.
BBF BBF Blush Lace Set
Rs. 892.00 Rs. 1,050.00 -15%
A woman wearing a red lace bra and panties set Red lace bra worn by a model on a plain background
Add to Cart
Compare Quickshop Get a set of beautiful bras and panties in a striking lace...
BBF Moonstone Bridal Sets
Rs. 254.00 Rs. 1,342.00 -81%
A woman wearing a pink lace bra and panties set. Pink lace bra worn by a model on a plain background
Add to Cart
Compare Quickshop Get a set of beautiful bras and panties in a striking lace...
BBF Moonstone Bridal Sets
Rs. 254.00 Rs. 1,342.00 -81%
Cotton Printed T-Shirt & Pyjama Set In Grey
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Compare Quickshop Unwind and relax after a long day in cotton comfort. Our Cotton-Printed...
BBF Cotton Printed T-Shirt & Pyjama Set In Grey
Rs. 380.00 Rs. 2,000.00 -81%
BBF Blush Lace Set BBF Blush Lace Set
Add to Cart
Compare Quickshop Soft prints. Gentle lace. Everyday romance.
BBF BBF Blush Lace Set
Rs. 892.00 Rs. 1,050.00 -15%
Women's Rayon Printed Stylish Top & Pyjama set
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Compare Quickshop With our Rayon-printed Top and Pyjama Set, be assured of restful sleep...
BBF Women's Rayon Printed Stylish Top & Pyjama set
Rs. 380.00 Rs. 2,000.00 -81%
A woman wearing a purple lace bra and panties set. Purple lace bra on a model against a neutral background
Add to Cart
Compare Quickshop Get a set of beautiful bras and panties in a striking lace...
BBF Moonstone Bridal Sets
Rs. 254.00 Rs. 1,342.00 -81%

BIKINIS OUT, BESTIE

Woman in a solid neon green bikini standing on a beach with palm trees and ocean in the background. Woman in a solid neon green bikini standing on a beach with palm trees and ocean waves in the background.
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Compare Quickshop Make a statement by the water with our Solid Neon Green Bikini...
BBF Solid Neon Green Bikini Set
Rs. 1,289.00 Rs. 2,499.00 -48%
Woman in a teal monokini swimsuit holding a surfboard on a beach with palm trees. Woman in a teal monokini swimsuit with a colorful pattern holding a surfboard on a beach.
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Compare Quickshop Full Coverage Monokini Swimsuit Discover the perfect blend of style, comfort, and...
BBF Bold Wave Edit
Rs. 302.00 Rs. 1,590.00 -81%
Woman in a blue bikini holding a beach ball on a tropical beach. Woman in a blue bikini holding a beach ball on a sandy beach with palm trees and ocean in the background.
Add to Cart
Compare Quickshop Printed Blue Bikini Set – Vibrant 2‑Piece Swimwear Elevate your swimwear collection...
BBF Printed Blue Bikini Set
Rs. 302.00 Rs. 1,590.00 -81%
Romper One Shoulder Dress In Black - Bold And Bae Fashion Romper One Shoulder Dress In Black - Bold And Bae Fashion
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Compare Quickshop Because every party needs a little Bae energy.
BBF Velvet Nights Collection
Rs. 322.00 Rs. 1,695.00 -81%
Romper One Shoulder Dress In Black - Bold And Bae Fashion Romper One Shoulder Dress In Pink - Bold And Bae Fashion
Add to Cart
Compare Quickshop Because every party needs a little Bae energy.
BBF Velvet Nights Collection
Rs. 322.00 Rs. 1,695.00 -81%
Printed Blue Bikini Set Printed Blue Bikini Set
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Compare Quickshop Upgrade your wardrobe with our stylish beachwear collection, designed to blend fashion...
BBF Printed Blue Bikini Set
Rs. 302.00 Rs. 1,590.00 -81%

PJs FOR THE POOKIES

Women's Cotton Printed Stylish Night Co-Ord set in Red
Add to Cart
Compare Quickshop Unwind and relax after a long day in cotton comfort. Our Cotton-Printed...
BBF Women's Cotton Printed Stylish Night Co-Ord set in Red
Rs. 380.00 Rs. 2,000.00 -81%
Women's Cotton Printed Stylish Top & Pyjama Set In Pink
Add to Cart
Compare Quickshop With our Rayon-printed Top and Pyjama Set, be assured of restful sleep...
BBF Women's Cotton Printed Stylish Top & Pyjama Set In Pink
Rs. 380.00 Rs. 2,000.00 -81%
Women's Rayon Printed Stylish Top & Pyjama set
Add to Cart
Compare Quickshop With our Rayon-printed Top and Pyjama Set, be assured of restful sleep...
BBF Women's Rayon Printed Stylish Top & Pyjama set
Rs. 380.00 Rs. 2,000.00 -81%
Cotton Printed T-Shirt & Pyjama Set In Grey
Add to Cart
Compare Quickshop Unwind and relax after a long day in cotton comfort. Our Cotton-Printed...
BBF Cotton Printed T-Shirt & Pyjama Set In Grey
Rs. 380.00 Rs. 2,000.00 -81%
Women's Rayon Printed Stylish Top & Pyjama Set In Blue - Bold And Bae Fashion
Add to Cart
Compare Quickshop With our Rayon-printed Top and Pyjama Set, be assured of restful sleep...
BBF Women's Rayon Printed Stylish Top & Pyjama Set In Pink
Rs. 380.00 Rs. 2,000.00 -81%
Cotton Printed Short Night Dress In Pink - Bold And Bae Fashion
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Compare Quickshop Unwind and relax after a long day in cotton comfort. Our Cotton-Printed...
BBF Cotton Printed Short Night Dress In Pink
Rs. 789.00 Rs. 2,000.00 -60%

#BINGEWORTHY

Direct-to-Consumer Fashion: How It’s Changing the Industry for Women in India

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Direct-to-Consumer Fashion: How It’s Changing the Industry for Women in India

कपडे ख़रीदते समय सिर्फ कीमत नहीं, ये चीज़े भी देखेंगे

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कपडे ख़रीदते समय सिर्फ कीमत नहीं, ये चीज़े भी देखेंगे
Built-In Confidence: High-Support Camisoles for Women on the Move

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Built-In Confidence: High-Support Camisoles for Women on the Move
Date Night Ready: How to Pair Romantic Bra Types with Statement Tops for Women

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Date Night Ready: How to Pair Romantic Bra Types with Statement Tops for Women

MAKIN’ NOISE

RECENT USER REVIEWS

We let our customers speak for themselves.
4.9 average
16 reviews
Beautiful packaging, stunning lingerie! I’ve ordered 3-4 times with timely delivery. The T-shirt bra is super comfy and the material is excellent. Highly recommend for women seeking quality and comfort.
Vrutti Solanki
Received a complimentary lingerie set from Bold and Bae through a contest. The fabric is top-notch. Definitely planning to purchase more from this brand!
Nikita Solanki
I recently purchased a Bra from Bold & Bae, I was a bit worried about ordering lingerie online, but Bold & Bae's sizing guide was accurate, and the bra fits me perfectly. It provides excellent support.
Shraddha Dalabhanjan
I appreciate that B&B celebrates all body types. It offers a wide range of sizes and I could easily find my favourite design in my preferred size
Pooja Paghdar
Recently bought a night suit. Honestly, so impressed with the quality, very comfortable!!
Sanaa Vora
I'm impressed with the customer service at B&B. They answered all my queries promptly and the order arrived quickly.👍
Sneha Phalke
The Quality and the sizes of the clothes are fit and comfortable. Must use product
Anita Gour
I love it quality is good colour also exact like the picture I really appreciate 💗💗💗💗
Hsawmkimi sawmi
Purchased for my sister, great quality & she absolutely loves it!
Mugdha Tambat
Superb product quality and Swift delivery...
Prachi Bhor
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